My Thoughts

22 Articles

The Power of Color in Marketing

What is Color? “Color” is defined in many different ways. Technically, it can be defined as a visual attribute of bodies or substances that depends upon the spectral composition of wave lengths, stimulating the retina and its associated neural structures.  It is the visual, perceptual property corresponding in humans to the categories called red, blue, yellow, […]

In The Name Of Love

    Twitter’s latest change of heart. A couple of days ago I was pleasantly surprised to find out that some Tweeple “loved” some of my tweets.  This is probably old news by now – it’s been already three days since Twitter’s star-to-heart transition. But first, some background. When Facebook first announced the “dislike” button […]

You do WHAT for a living?

    So here’s the story. A couple of months ago I traveled to my hometown for Summer Holidays, which meant that I also had the opportunity to meet with some of my schoolmates – Class of ’92 – for the first time after 23 years. How it all started Like any other 40-year-old, I […]

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