World Cement Trendsetting: Interview with Virginia Zuloaga

Virginia Zuloaga, Social Media Manager, Loesche GmbH, Germany, discusses the company’s approach to social media and the experiences and opportunities that have arisen from using online platforms.

When did Loesche first start using social media? What sites did you use to start with and what sites do you use now?

We decided to start our social media project almost two years ago, in the summer of 2012, because we considered it to be the piece that we were missing in our overall marketing strategy to help us bring Loesche’s brand presence to the next level – the push that would take global brand recognition one step further.

Continue reading the abridged version of the Interview published on World Cement Magazine, August 2014

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